A true 3D tour of a listing allows a viewer to walk through every square inch of the space. The viewer then understands and can grasp the layout and arrangement of a home before contacting you for a showing.
Tours are self-directed, allowing the viewer complete autonomy to move through or linger in a space, as that person desires, as he or she would in person. This keeps the potential buyer engaged in your listing longer than just photos. And engagement is key to a potential buyer converting from a look to an appointment to show the property.
A 3D tour elevates your listing from revealing to potential buyers how a home looks, to immersing them in how it FEELS! When a potential buyer asks for an in-person showing after seeing a 3D tour of a property, it is to confirm interest, rather than establish interest. This improves the quality of the lead, saving the listing agent time and money.
This is also an efficient marketing tool for your out of area potential buyers and/or investors. Having a 3D tour will allow out-of-towners an interactive look and space visualization before making the trip to the property.